My Current Obsession: The Maybelline SuperStay Vinyl Ink Lipstick

Okay, beauty lovers, I need to talk about my current absolute favorite lipstick, and that, my friends, is the Maybelline New York SuperStay Vinyl Ink Liquid Lipcolour.

I'm someone who loves lipstick, but I absolutely despise having to constantly reapply throughout the day. I want to put my lipstick on in the morning and forget about it, knowing it's going to stay put through coffee/tea and whatever else the day throws at me.

For years, I searched for that perfect long-wearing formula, tried countless brands, then, Maybelline dropped the Vinyl Ink, and here it was.

It goes on incredibly smoothly, and the color payoff is intense and vibrant with just one swipe. But the real magic happens as it sets. It transforms into this beautiful, almost lacquered finish that genuinely looks like vinyl hence the name! It's not matte, it's not glossy in a slippery way; it's this unique, comfortable, high-shine finish that truly stays.

This lipstick genuinely lasts for hours on end without transferring. However, after lunch I do reapply it because it does fade a little bit, but even this depends on what I eat, sometimes I don't even need to reapply.

The shade range is fantastic too, offering everything from beautiful nudes to punchy brights and deep, vampy tones.

I do have quite a few of them, but my favorite is Coy.